About Us

We started Mishko because we were tired of waiting months for Korea's best products to finally make it overseas — usually after the hype, at marked-up prices, through retailers who don't actually know the products.

Mishko is curated by a team with over 12 years in K-beauty, with every product sourced directly from Korea. We live between Seoul and the rest of the world. We speak Korean. We know the beauty scene. And we're bringing you what's rising right now, not just what was trending six months ago. Not just what looks good, but what really works. You'll notice we carry products with awards to back their results up. We’re picky, in a good way.

We're constantly updating because Seoul never stops moving. By the time something hits your feed, we’re already looking to what’s next.

If you've been looking for real early access to Korea's beauty favorites, you're in the right place. 

  • We source what's now, and what's next.

    We track Korea's beauty scene in real time, from indie labs to the products in every Korean actor's routine, then bring it to you before it hits your feed.

  • 100% authentic, straight from Seoul.

    All of our products are authentic. We source every product directly from Korea.

  • We know what works.

    Our picks are tested on real skin and real routines, chosen for how they feel, not just how they look.

Why we started Mishko

The beauty world got loud. Mishko is quiet. No mega-hauls, no 12-step routines, no trends for trend’s sake. Just the best of Seoul, edited with care — so you can focus on what works, and ignore the rest.

Go on. Peek.